ט Tet 31:18 She perceiveth that her merchandise is good:
her candle goeth not out by night. Proverbs 31:18
Today as women we need to remember that marketing is for business, home and ourselves. It is the way we reach out into the world, knowing our merchandise is good. I want to analyse the 21st Century marketing approaches.
The Obama Marketing Campaign
It turned the marketing world into a whole new ball game. I was teaching a hybrid International Marketing class for a university in partnership with a university in Mexico. The students were all 20-22 years old. One of the group activities was analyzing a great marketing campaign on the Internet. I began the activity with one question. “What was the greatest marketing campaign of 2008”. They all respond quickly –“ Obama for President”. It took me back that they all had realized that without a hesitation. Mentioning this to a colleague they said, “Yes, they were all in their 20s”. Yes, I said. Yet, I was taken back by the global impact of the marketing campaign. The younger generation are my "New Customer". They are who I can teach my values. I realized then I wanted to capture that approach to marketing.
As a mother, grandmother, great grandmother, aunt, sister, there are several successful free sources you can do that mirrors that campaign.
1. Look the Obama Home page over. http://www.obama.com/
2. Check out the links of Obama Everywhere.
3. Establish yourself on some of those “hot” sites.
4. Start Blogging.
5. Start a Twittering. http://www.twitter.com/
6. Join FaceBook.
7. Follow the lead of the successful such as:
a. Ellen DeGeneres http://ellen.warnerbros.com/
b. Martha Stewart http://www.marthastewart.com/
8. Be prepared to spend time learning the process. This is not done in one day….I wish!
I am just learning and every day I am bringing my personal marketing campaign to connect to the younger generation into the 21st century!
This is where you can find me:
My Blogs are:http://www.empresspublishing.blogspot.com
On A Woman's Song of Power - http://proverbswoman.blogspot.com/
On Sustainability - http://thoughtsfromwisdom.blogspot.com/About Business - http://womanofwisdom.blogspot.com/An Author's Thoughts - http://judysramblings.blogspot.com/Tips for Candles, Fragrance, Spa Products - http://illuminatingthehome.blogspot.com/
My Twitter - http://twitter.com/empresspublish
Facebook - Judy Justice
Website:
http://www.empresspublishing.com/
Marketing to the younger generation in the 21st Century!
Enjoy Judy!
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